Comments on: Ecommerce Design – How to establish Customer Trust [Tips to design a successful checkout process]

By: Shomik

Shomik — Sat, 05 Sep 2009 12:25:05 +0000

I believe Mr. Sinha is right about the discount options. I would like to add that shoppers should be given the detail info about the discount. It’s better to highlight the “discounted price” rather than simply stating the discount. Also, for coupons, why not encourage your customers to sign-up and avail one? You can always make your customer feel “lucky”!

By: Nitin Jain

Nitin Jain — Wed, 29 Jul 2009 18:04:05 +0000

I think some people learn it from others’ experiences, others’ learn it 1st hand!! Good for people who are getting to learn it by reading here…. i belonged to the latter category but soon moving to the former one.

By: Sanjay

Sanjay — Wed, 08 Jul 2009 18:33:35 +0000

Excellent post Ashish.

Could discuss about the good-and-bad of this one more point – all major sites (amazon for e.g) just hijack the whole page to show up only the checkout steps once you click on the “checkout” thing. It is almost impossible to find a link back to the main site from there on, unless you cancel the process or close the window.

Is it really worth ?

By: khd

khd — Wed, 08 Jul 2009 18:07:08 +0000

Good post. Getting the basics right is the key to success.