Digital OOH company vJive, which was started in 2004 has shut shop, as mentioned by a reliable source (though company declined this news).
vjive network
The company raised close to $5mn from Matrix Partners (in 2006) and tied up with retail outlets (like Subhiksha) as well as BFSI outlets for expansion.
Vjive Networks created a paradigm shift in the Out of Home (OOH) signage by replacing static signage with dynamic audio visual media across the nation; and had roped in advertisers like Ariel/Dove/Lux/AXE etc.
Vjive technologies include VJIVE Engine, an Internet based broadband media streaming engine that was used as a carrier to transport ads in real-time to digital screens.
While we don’t yet know the real reason, a few earlier rumors mentioned the tiff between the team and investors that caused the company to shut operations.
Will be updated with details, as we get them.
Update: VJIVE declined this article and mentioned that they aren’t shutting down operations.
We will update with more details later.
Vjive have been out of the game for at least 18 months (so is this a final official notification?). Rumors about the fallout between investors and the management team were circulating in the middle of 2008.
As subhiksha (retail chain) has gone bankrupt as well (one of their major partners) maybe this was also a final nail in the coffin?