DesignChords- Marketplace for Design Needs
Design Chords is an online Marketplace for all your design needs ranging from Logo to Twitter background and packaging etc. For SMEs who cannot afford to go for agency work this a boon. Also for freelancers this is another place to hunt for work.
The process is simple as any other market place.
1. Post your project detailing about your brand, target audience and deliverables and set a price for it. DC charges a service fee of 15% on the set price. (No project cost for non-profits.)
2. Designers from anywhere can participate and submit designs.
3. Select a design, review it, get feedback and ask for the final files.
4. You get the designs. Winning designer gets the set price.
Idea wise this is nothing new. While international marketplace like CrowdSpring already has a great community of designers, Indian startup JadeMagnet (earlier Creadivity) is also trying to solve the same pain point.
One problem i see with such market place is that you participate only once you have finished the assignment but that does not mean you will get paid as there are many other competing. Though for the good designers it works well as they don’t have to lower their bids to pennies in order to win a project.
Few tips to the founders:
1. The site needs a little work. At times the form color look as if the fields are disabled. Also, i was allowed to post a project with a past date.
2. Payment is accepted only through Paypal. Though that allows credit card but you will have to introduce netbanking/cheque payment if you are any day thinking to target the Indian audience. Even Google Adwords had to do so. Netbanking is costly to introduce and Cheque payment needs human involvement so this is certainly a tough call.
3. You are creating a community so you will have to work hard on seeding initial content. Get some good, high rewarding projects to attract the designers and get some good designers to post designs on every project. A good set of designs on previous projects will help in building buyer’s trust.
4. Have a minimum guarantee policy. CrowdSpring returns full money if a project gets less than 25 entries. Such policies help build trust and removes friction from trial usage.
Startups, do give DC a spin for your design needs.
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Hi Naman
I am one of the founders. As for your suggestions:
1. Yes we are working towards improving the UI of the site and fix the glitches. Will look into the ‘date’ bug asap.
2. We are in discussions with timesofmoney for the payment gateway, and we hope to have it implemented by the month end.
3. We have kept a minimum gaurantee for 20 designs (less than 20 designs and the client gets full refund), but I guess we’ve only mentioned that in FAQs, need to highlight that right upfront. Thanks
The team has just recently started developing solutions for creative industry and crowdsourcing creative work is our first starting point on developing this community.
Thanks for reviewing us Naman. We look forward to receiving questions and feedback from other pluggdin members.
Nice Article. Its good to see India following up on creative market space.
Check the new features on Jade Magnet and how the end to end creative pain points are covered as against most players which only give or specialise in one or two key areas
Check http://www.jademagnet.com and send in your feedback
Glad to know that there more and more crowdsourcing sites spreading out.
Congrats form the Ponoko.com team.