Nielsen recently conducted a global survey of more than 27,000 consumers in 54 countries to examine attitudes about paying for online content and to determine which content types consumers were most willing to support financially.
The survey has interesting findings – consumers are willing to pay for ‘perceived’ quality. Music, movies, games and professionally produced video are preferred over podcasts, blogs or consumer generated video.
This validates the notion that consumers globally still place more value on content produced by “professionals” than by other consumers. Likewise, they are more inclined to spend money on what they already pay for, rather than on what they currently get for free.- Neilsen
Consumers will pay for Professional' Content?
Also, 55% of respondents from Asia Pacific are open to ‘more’ advertising, as opposed to just 40% of North America respondents and 39% of European respondents.
What’s your take on this report?
Agree/Disagree? Do let us know.
yet another fart. 27000 people is too small a number to evaluate what a billion clicks would require. The industry practices & adaptation of internet across the world as it is, speaks volumes of what is acceptable to people.
“Likewise, they are more inclined to spend money on what they already pay for, rather than on what they currently get for free.”
I agree somehow
Quite Unrealistic figures and its surprising to see some one coming to a conclusion out of such small ratio.
@rakshit and @rajiv – I completely agree about the sample size. It is too small to arrive at any conclusions.
1. My perception is that pirated music is still largely available online for free, and was surprised to see a whooping 57% saying to buy it.
2. I think “dating” and “matrimonial” sites would have higher affinity for purchase than what is shown by the survey.
3. “internet only news” is a good opening but, find it strange to see healthier ratios favouring even newspapers/magazines.
4. Overall, I find the survey results to be quite inflated.