ChalBabaChal – Travel Search Engine from Percept Knorigin [Just another?]

June 1, 2009
By sinha

Percept Knorigin has launched a travel search engine, ChalBabaChal (expected a better name from a company that’s into digital advertising business) that will enable travellers to look for cheapest flight tickets, trains and hotels (source).

On the lines of iXiGo/Zoomtra, Chalbabachal crawls airlines/OTAs (for hotels) websites to render information matching the query. Revenues are earned on a commission basis (for airline search) and for hotels, the company has a rev share deal with OTAs.

ChalBabaChal – Launch Glitch? Or..?

Seems ChalBabaChal is crawling data only from selected airline websites (Jet/Kingfisher/Indigo?). If that’s the case, it surely doesn’t lives upto it’s positioning as a place to find best deals.

I searched for Bangalore->New Delhi (June 12th) flight and the cheapest ticket range starts from Rs. 9478 (while it’s Rs. 4371/ at iXiGo).

Percept Knorigin also owns Adchakra, an ad network and will sell ChalBabaChal inventory as well.

Do give chalbabachal a chal and share your opinion – is it something big in making or a me-too product?

All said and done, the team surely has a big challenge – right from established players to OTA being formed by airlines (Spicejet, IndiGo and Kingfisher partner to launch their online travel agency, Rang7).

Recommended Read:  Indian OTAs on Airline’s decision to launch their Agency (Rang7)

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]

One Response to “ ChalBabaChal – Travel Search Engine from Percept Knorigin [Just another?] ”

  1. Sai Pothuri on February 21, 2010 at 8:44 pm

    Well, its online and work on commission thats it, lowest rate guarenteed is not the core point. people click and people buy and they get commission thats the moto

    Because today its first time i opened the site, and frankly speaking its flight search for domestic and not international and right now i did search for new delhi to mumbai on ixigo and same on this website and much variation

    So any how booking will be on the specific airline website as this will redirect to airline booking session page. So i think these people started it and just putting it in market and getting some commission thats it

    Lacking: International search, Low cost its not showing, Bus Search

    Thanks & Regards

    Sai Pothuri

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