startup resources

958 days ago manish

Two Videos that Every Entrepreneur Should Watch

While there are loads of text on how to create a successful company and build great products, nothing beats listening to people who have been there and done that.

Here are two videos that are really inspiring and come Read More →

Demystifying Branding – Startups, Are you Reading this?

startup resources

1059 days ago sinha

Demystifying Branding – Startups, Are you Reading this?

[This is a series of short articles started by Mayank Bidawatka, head of marketing at Redbus.in. The first part is 101 of branding, perception management and why startups should really care about it!]

What is a brand?

Without getting into a technical Read More →

Useful Resources: LinkedIn’s Startup Story, Companies Started during downturn..and more

startup resources

1086 days ago sinha

Useful Resources: LinkedIn’s Startup Story, Companies Started during downturn..and more

Mixed bag of resources – hope you find them interesting

LinkedIn's startup story

You can't perfect an idea while you're currently in a job, because if you start talking to a lot of people and you start studying Read More →

Useful Resources on Web Design, Usability

startup resources

1100 days ago sinha

Useful Resources on Web Design, Usability

Few useful resources for all things usability. Usability Checklist Irrespective of who you are and what your site is all about, you should take a look at this checklist (another one) How to conduct redesign? A case study illustrates suggested Read More →

5 Useful Resources: How Underdog Break Rules, Investors pay B-plans little heed..and more

startup resources

1106 days ago sinha

5 Useful Resources: How Underdog Break Rules, Investors pay B-plans little heed..and more

Why We Spend Coins Faster Than Bills Economists at Haas Berkeley did a series of experimentation (Denomination Effect) that showed people were much more willing to spend the same sum of money if they had smaller denominations instead of Read More →

Useful Resources: Click Measurement Guidelines, Why Google’s Radio Advertising Failed..and more

startup resources

1107 days ago sinha

Useful Resources: Click Measurement Guidelines, Why Google’s Radio Advertising Failed..and more

IAB releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks These guidelines are meant to establish the minimum acceptable counting procedures for the media buying currency “clicks”. The guidelines are focused on when a Read More →

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