Usbility guru, Jakob Neilsen along with Kara Pernice has launched his book, Eyetracking Web Usability that has findings from eyetracking studies that they conducted by bouncing infrared beams off a person’s retinas and recording head movements with a camera. Interesting findings related to Internet Advertising Participants in the study looked at 52% of ads that contained...
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Listen directly from horses' mouth - Mint.com Founder, Aaron on basics of starting a business. Kevin Rose (Digg founder) gets into the depth of product development process and how/what to accomplish.
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What is a brand? Without getting into a technical explanation, a brand is the perception an individual / community carries about the product/service/company. The...
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Mixed bag of resources – hope you find them interesting
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Few useful resources for all things usability. Usability Checklist Irrespective of who you are and what your site is all about, you should take a
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Why We Spend Coins Faster Than Bills Economists at Haas Berkeley did a series of experimentation (Denomination Effect) that showed people were much more willing to spend the same sum of money if they had smaller denominations instead of one large bill. ..experiment involved Raghubir standing outside a gas station in Omaha. She would have people...
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IAB releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks These guidelines are meant to establish the minimum acceptable counting procedures for the media buying currency “clicks”. The guidelines are focused on when a click will count – the actual revenue  event. As with...
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The Best Business model in the World ..is also the simplest: make stuff that’s insanely great. ..That kind of stuff doesn’t need a hard sell, a new market, or a convoluted product range. It just needs to be. Business model innovation is often self-defeating and self-destructive. The real problem with
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Starting a series of articles to share useful resources for startups. Here is the first installment (light readings): Steve Ballmer Talks at Stanford Has some candid suggestion for startups. Watch the entire video
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