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Indian Social Networks

Indian Social Networks

BigAdda more user friendly than FaceBook/Orkut?

What would be your first reaction if you come across a report that states BigAdda is more user friendlier than Facebook and orkut?

Well, Juxtconsult has published a usability report (sample size: 200) that puts Read More →

BigAdda claims 1.5mn user base – targets 4-5mn$ in a year

BigAdda claims to have 1.5 million users and is adding 15,000 users daily. The social network is targeting 4-5mn$ in a year and is  betting big on it's mobile presence. "We are reaching out to 40 mn Read More →

Rock On and Social Conversation @ Facebook vs. BigAdda

Rock On, the much awaited movie about a rock group's journey  - story of 4 boys who "put together the greatest band this country has ever seen, but never make it. Ten years hence, fate conspires to bring them together Read More →

Creating Communities vs Enabling Communities? Which one works?

[3 part series with 3 different perspectives(i.e. authors), delivered over the next 3 days] Ashish says that you "enable communities" and I think you "create" them. And since it’s a serious challenge to my understanding of social behavior, let me Read More →

Is spamming really bad? Most of the successful social networks actually did..

Most of the startup founders, I know are very ethical - they hate spamming people. And sometimes, when they even try to spam (to several Y!/G groups etc) they are shot down by the community. But is spamming really bad? The Read More →

IndyaRocks partners with Eros Entertainment

IndyaRocks has partnered with Eros Entertainment enabling Eros to promote their movies by building a community around their brand. Given the fact that social networks are facing a tough time with monetization. branded communities is surely one of the ways Read More →
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