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Social Media in India

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Politicians gets adsense(d)
Social Media in India
1227 days ago sinha

Politicians gets adsense(d)

BJP's Prime Ministerial candidate, L K Advani very recently launched his blog and is now going full steam on marketing it as well. [caption id="" align="aligncenter" width="551" caption="L K Advani - Adsense(d)"]Read More →
How should startups approach bloggers?
Social Media in India
1358 days ago Sumeet Anand

How should startups approach bloggers?

Recently, I was invited by the OCC community to discuss how should startups approach bloggers. Here are a few points we discussed:

Expectation

First and foremost, set your expectations right.  Bloggers can get you initial visibility and help you attract the initial adopters, Read More →
BigAdda enables MicroBlogging for Bachchan- to Promote MicroBlogging in India
Indian Startups
1429 days ago sinha

BigAdda enables MicroBlogging for Bachchan- to Promote MicroBlogging in India

BigAdda is using an interesting strategy to promote microblogging - instead of directly reaching out to consumers, they are banking on BigB to lead the marketing pitch.Read More →
How should PR firm approach Bloggers – Part 2
Social Media in India
1429 days ago sinha

How should PR firm approach Bloggers – Part 2

Few days back, I talked about how PR firms should approach bloggers and in continuation with that, here are a few interesting results from APAC wide blogger survey (125 blogs) conducted by Text100, a PR Read More →
Corporate Blogging : Why do it? Few Tips and Warnings!
Social Media in India
1435 days ago sinha

Corporate Blogging : Why do it? Few Tips and Warnings!

Should corporates blog? Before corporates hit the publish button, here is what they should answer:
How should PR firms approach Bloggers?
Social Media in India
1458 days ago sinha

How should PR firms approach Bloggers?

Very recently a PR firm asked my opinion on the said topic, i.e. How should PR firms approach bloggers. Unlike media, bloggers are choosy and good bloggers do maintain a niche - so here are a few advice to PR firms:
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