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You win some, you lose some. Common reasons for churn in a SaaS business.
Product Management
58 days ago Guest Author

You win some, you lose some. Common reasons for churn in a SaaS business.

You work rigorously at getting your product shipped and acquiring customers. Then, after a month, all of a sudden you start seeing cancellations. This is one of the most frustrating parts of running a SaaS business. To add to the Read More →
Of Facebook mobile integration and this is how you develop a feature
Product Management
61 days ago sinha

Of Facebook mobile integration and this is how you develop a feature

Try doing a Forgot Password in any of the web app and unless they store the password in text format, the app will send you the Reset URL via email. If you do it multiple times, you will get a Read More →
What has Product Management got to do with Ecommerce?
Product Management
62 days ago Guest Author

What has Product Management got to do with Ecommerce?

Everything! No, that will be a over statement. But it is definitely an integral part of value chain, which is completely ignored by many Ecommerce services in India. Few completely clueless about it, on what product/platform to develop and often Read More →
Customer satisfaction [CSAT] : A lethal-yet-downplayed metric among startups?
Product Management
66 days ago Guest Author

Customer satisfaction [CSAT] : A lethal-yet-downplayed metric among startups?

Businesses have various metrics to track success: growth, top line, NPM, sales, productivity, market share - the list goes on. One of the most important metric for businesses to measure success, from a customer’s point of view, should be customer satisfaction. Read More →
Define.Product Vision.
Product Management
69 days ago Guest Author

Define.Product Vision.

I’ve realized the importance of a product vision and think that any start-up must work towards defining it. A product vision is what you envision as the end state of the product from the point of view of a customer.Read More →
Revisiting Micromax’s Yo-Yo Growth (and Fall) Curve.
Product Management
71 days ago sinha

Revisiting Micromax’s Yo-Yo Growth (and Fall) Curve.

In 2011, Micromax was all over the mobile scene in India. Right from innovative features to cheesy marketing campaigns, the company pretty much ruled the mobile devices space. The company also made a strategic move from being a Read More →
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