Facebook turned 6 yesterday and the company claims to have reached 400 million users – with 200 million added just in the last one year.
Facebook is one classic company which asks it’s userbase on privacy policy to new features, yet makes the perfect balance between customer feedback and what’s right for the business
Read more »
Product Management
Product Management/Strategy Related Articles
Facebook – A company that didn’t listen to users and still achieved growth!
A R Rahman Wins Grammy Awards for Slumdog Millionaire – [Product Packaging Lesson for Entrepreneurs]
By now, you must have got to know about A R Rahman’s awards spree – for your info, he has won two Grammy awards for Slumdog Millionaire (SM) music.
Mozart of Madras has already won a Golden Globe and two Academy awards earlier for SM music and won the Grammy awards under “Best Compilation Soundtrack”...
Read more »
Creating Differentiation in Crowded Market – Few Examples
Creating differentiation in an overly crowded market is difficult. Infact, if you ask any VC, they will never put money in a startup which is attempting to build business in a market where there are too many big players.
But then, it’s all about understanding the customer pain and offering something which is refreshing and...
Read more »
Can Product Usability be an afterthought?
My observation is that most organizations do not pay attention to the product usability while building their products. The myriad reasons, cited by misinformed product managers, product developers or management executives for not being able to address product usability during its development, are categorized under various headings below
Neglector
Usability is not that important as long...
Read more »
“Small is Big” – Of User Intent and How Great Products are Built on Small Features
Product Management is all about attention to detail and if you are an entrepreneur building that one big product, which can change the world, think of small features (sometimes, they are too small to be called features – they are mere utilities) that immensely enhances the user experience.
One of the main reasons why users...
Read more »
Best of Pluggd.in in 2009 – Product Management/Strategy
Here are the top 10 articles (based on traffic and comments) published in 2009 under the category Product Management.
Read more »
Product Promise & Product Pillars – What you need to know
Why Product Managers/entrepreneurs must understand product pillars to build great products that live up the product promise?
Read more »
Are you selling Product or Solution? The Last Mile Challenge with Product Selling
If you ask this question (i.e. are you selling Product or Solution?) to any business, the obvious answer would be the latter, i.e. solution.
But covering the last mile is an altogether different thing, as compared to selling service and from my personal experience with startups, I see most of them selling products, rather than...
Read more »
Startups – Kill that “Elastic User’, before it Kills you!
Many entrepreneurs live and work for an elastic user - 'that' user whose demands/needs are stretched to meet the product/feature definition. If you fall under this bucket, kill 'that' elastic user, before it kills you!
Read more »
Indian Startups’ Achilles’ Heels – Product Management Discipline
Indian Startups’ Achilles' Heels – It's not really about funding, but is more of getting things right. The Achilles Heels, to me is the lack of Product Management Discipline in Startups. Here is a look at how few entrepreneurs end up building products that nobody else understands or rather, needs.
Read more »
Understanding Product Management Role (and the ‘Discipline’ to Build Kickass Products)
What is a Product Management function? Why is it important for startups to inculcate the Product Management discipline into the company culture? Read on for details.
Read more »
The hype and fall of SMS ads – Substitutes and Alternatives
A look at what went wrong with the SMS Ads in India. An understanding of substitutes and alternatives while pricing your product.
Read more »
User Communication – Effective Email Newsletter Design Principle
Over the years, emails have become the most convenient and easy-to-manage way to convey things to your users. While, there are tons of services that let one manage newsletters and email campaigns, the bigger problem is the email standards. Web designers and developers know the problem of making an email newsletter work in all...
Read more »
Of Substitutes, Alternatives and Pigeons – Better Understand your Competition
Telecom Player competing with a pigeon? Well, yes - that's the power of substitutes and alternatives!
Read more »
Watch out Orkut – PM Manmohan Singh is on Facebook (and so are other celebrities)
Prime Minister Manmohan Singh is on Facebook and Indian politicians are talking about Twitter - What's happening with Orkut then?
Read more »
Friends and Family – Are they Startup’s Best Friends?
Early Stage Startup Hypothesis Validation Process - Are Friends & Family the best source to validate?
Read more »
Vitamins or Pain Killer? What exactly are you solving?
So what are you building? A vitamin tablet or a pain killer? i.e. a ‘nice to have’ product or ‘need to have’ one?
Read more »
The Story of Hammer and Nail (and Startups)
Do you know the story of hammer and nail? Well, once there was a hammer and thought everything in the world is a nail!
Read more »
Listen to Customers or Innovate? — Lessons from Facebook Redesign
Facebook underwent a redesign of its site in March 2009 for which it drew a lot of flak. Despite of the negative from users, Facebook stuck to the new design; and eventually users also got used to it. Facebook continued its phenomenal growth even after the severe criticism on new design. This post talks...
Read more »
Of Loyalty Points and Whether Brands should expect Customers to be a ‘Loyal’ Dog?
Earning loyalty
Lots of companies are giving away points in the hope...
Read more »







