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What makes a product “fit” a market? Or how to achieve product-market fit?
Product Management
1 day ago Mukund Mohan

What makes a product “fit” a market? Or how to achieve product-market fit?

A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get a sense of:

Product/market fit Read More →

How to seed your network in standalone mode
Product Management
2 days ago sangeet

How to seed your network in standalone mode

Many internet/mobile businesses are built around the model of two-sided networks. You have a producer side and a consumer side and the online/mobile platform enables an interaction/transaction between the two. The producers and consumers may be distinct groups (Foursquare, AirBnB, Read More →
Is “Free” the Holy Grail of Product Pricing (For Early Stage Startups)?
Product Management
14 days ago sinha

Is “Free” the Holy Grail of Product Pricing (For Early Stage Startups)?

A lot of product startups are confused about pricing – as unlike service pricing, product pricing is a lot about the ‘perception’ and less about the effort (in building the product). Read More →
Designing an Income Tax Filing Website
Product Management
36 days ago Guest Author

Designing an Income Tax Filing Website

[Editorial notes: Here is a guest article contributed by Archit Gupta, founder of ClearTax.in. In this article, Archit discusses some of the specifics he learnt while designing the ClearTax service.] Designing an Income Tax website presents a unique challenge. People loathe Read More →
Market yourself, not your product! [Inbound Marketing]
Product Management
36 days ago Guest Author

Market yourself, not your product! [Inbound Marketing]

The HubSpots and Kissmetrics of the world have taught us a lot about Inbound Marketing,  a marketing strategy that focuses on attracting prospective customers by offering useful information. At the face of Read More →

Product Managers, 5 reasons why you need to know how to code.
Product Management
52 days ago Guest Author

Product Managers, 5 reasons why you need to know how to code.

During last 13 years of my professional life, I came across many who call themselves pure technology product managers who have very little understanding of how the underlying technology works. While I have nothing against them, here is why I Read More →
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