Product Management

Product Management/Strategy Related Articles

Facebook – A company that didn’t listen to users and still achieved growth!

February 5, 2010

Facebook turned 6 yesterday and the company claims to have reached 400 million users – with 200 million added just in the last one year. Facebook is one classic company which asks it’s userbase on privacy policy to new features, yet makes the perfect balance between customer feedback and what’s right for the business
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A R Rahman Wins Grammy Awards for Slumdog Millionaire – [Product Packaging Lesson for Entrepreneurs]

February 1, 2010
A R Rahman Wins Grammy Awards for Slumdog Millionaire – [Product Packaging Lesson for Entrepreneurs]

By now, you must have got to know about A R Rahman’s awards spree – for your info, he has won two Grammy awards for Slumdog Millionaire (SM) music. Mozart of Madras has already won a Golden Globe and two Academy awards earlier for SM music and won the Grammy awards under “Best Compilation Soundtrack”...
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Posted in Product Management | 10 Comments »

Creating Differentiation in Crowded Market – Few Examples

January 12, 2010
Creating Differentiation in Crowded Market – Few Examples

Creating differentiation in an overly crowded market is difficult. Infact, if you ask any VC, they will never put money in a startup which is attempting to build business in a market where there are too many big players. But then, it’s all about understanding the customer pain and offering something which is refreshing and...
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Can Product Usability be an afterthought?

January 7, 2010
Can Product Usability be an afterthought?

My observation is that most organizations do not pay attention to the product usability while building their products. The myriad reasons, cited by misinformed product managers, product developers or management executives for not being able to address product usability during its development, are categorized under various headings below Neglector Usability is not that important as long...
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“Small is Big” – Of User Intent and How Great Products are Built on Small Features

January 4, 2010
“Small is Big” – Of User Intent and How Great Products are Built on Small Features

Product Management is all about attention to detail and if you are an entrepreneur building that one big product, which can change the world, think of small features (sometimes, they are too small to be called features – they are mere utilities) that immensely enhances the user experience. One of the main reasons why users...
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Best of Pluggd.in in 2009 – Product Management/Strategy

January 3, 2010

Here are the top 10 articles (based on traffic and comments) published in 2009 under the category Product Management.
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Product Promise & Product Pillars – What you need to know

October 26, 2009
Product Promise & Product Pillars – What you need to know

Why Product Managers/entrepreneurs must understand product pillars to build great products that live up the product promise?
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Are you selling Product or Solution? The Last Mile Challenge with Product Selling

October 6, 2009
Are you selling Product or Solution? The Last Mile Challenge with Product Selling

If you ask this question (i.e. are you selling Product or Solution?) to any business, the obvious answer would be the latter, i.e. solution. But covering the last mile is an altogether different thing, as compared to selling service and from my personal experience with startups, I see most of them selling products, rather than...
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Posted in Product Management | 15 Comments »

Startups – Kill that “Elastic User’, before it Kills you!

September 30, 2009
Startups – Kill that “Elastic User’, before it Kills you!

Many entrepreneurs live and work for an elastic user - 'that' user whose demands/needs are stretched to meet the product/feature definition. If you fall under this bucket, kill 'that' elastic user, before it kills you!
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Indian Startups’ Achilles’ Heels – Product Management Discipline

September 29, 2009

Indian Startups’ Achilles' Heels – It's not really about funding, but is more of getting things right. The Achilles Heels, to me is the lack of Product Management Discipline in Startups. Here is a look at how few entrepreneurs end up building products that nobody else understands or rather, needs.
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Understanding Product Management Role (and the ‘Discipline’ to Build Kickass Products)

September 28, 2009
Understanding Product Management Role (and the ‘Discipline’ to Build Kickass Products)

What is a Product Management function? Why is it important for startups to inculcate the Product Management discipline into the company culture? Read on for details.
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The hype and fall of SMS ads – Substitutes and Alternatives

September 24, 2009

A look at what went wrong with the SMS Ads in India. An understanding of substitutes and alternatives while pricing your product.
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User Communication – Effective Email Newsletter Design Principle

September 22, 2009

Over the years, emails have become the most convenient and easy-to-manage way to convey things to your users. While, there are tons of services that let one manage newsletters and email campaigns, the bigger problem is the email standards. Web designers and developers know the problem of making an email newsletter work in all...
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Of Substitutes, Alternatives and Pigeons – Better Understand your Competition

September 17, 2009

Telecom Player competing with a pigeon? Well, yes - that's the power of substitutes and alternatives!
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Watch out Orkut – PM Manmohan Singh is on Facebook (and so are other celebrities)

September 7, 2009
Watch out Orkut – PM Manmohan Singh is on Facebook (and so are other celebrities)

Prime Minister Manmohan Singh is on Facebook and Indian politicians are talking about Twitter - What's happening with Orkut then?
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Friends and Family – Are they Startup’s Best Friends?

September 1, 2009
Friends and Family – Are they Startup’s Best Friends?

Early Stage Startup Hypothesis Validation Process - Are Friends & Family the best source to validate?
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Vitamins or Pain Killer? What exactly are you solving?

August 20, 2009
Vitamins or Pain Killer? What exactly are you solving?

So what are you building? A vitamin tablet or a pain killer? i.e. a ‘nice to have’ product or ‘need to have’ one?
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Posted in Product Management | 10 Comments »

The Story of Hammer and Nail (and Startups)

August 18, 2009
The Story of Hammer and Nail (and Startups)

Do you know the story of hammer and nail? Well, once there was a hammer and thought everything in the world is a nail!
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Posted in Product Management | 11 Comments »

Listen to Customers or Innovate? — Lessons from Facebook Redesign

August 5, 2009
Listen to Customers or Innovate? — Lessons from Facebook Redesign

Facebook underwent a redesign of its site in March 2009 for which it drew a lot of flak. Despite of the negative from users, Facebook stuck to the new design; and eventually users also got used to it. Facebook continued its phenomenal growth even after the severe criticism on new design. This post talks...
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Posted in Product Management | 6 Comments »