Category Archives: Product Management

Product Management/Strategy Related Articles

Reward versus Punishment : Carrot has more Power than a Stick?

By Guest Author No comments

Two days back I received a sms from 160by2.com, reminding that I am not using the application for long time. It also mentioned if I don’t use the service for given period of time, my account will be closed. That … Read More »

24 Jan

Is That You? [Which is Which and Who is Who]

By sinha No comments

I was recently talking to an entrepreneur who has been running his startup for the last 4 years. One of his challenge was lack of differentiation in how his business was perceived. That is, for each and every sale – … Read More »

03 Jan

7 Product Startup Realities [Hint: Development Phase will be Longer than Expected]

By Guest Author No comments

Technology product companies (especially in India) face a dilemma at every step right from building the product, going to market, failing (yes failing), iterating and re-iterating, getting the go-to-market and selling strategies right, raising funds, scaling or exiting. I would … Read More »

22 Dec

5 Steps to making a Valley-style {Kickass} Product Video in India

By Guest Author No comments

In these times, if you are a product company and you don’t have a video that explains your product, quite frankly, you are asking too much from your visitors. Your site analytics should tell you how much time people spend … Read More »

30 Nov

How to Snuggle Softly With your Product Error Messages

By sinha No comments

I am a huge fan of companies who focus a lot on ‘small things’ that have a long term impact on products and the way these offerings are perceived (read: A Nifty Product Management Lesson From Google Chrome). A products’ … Read More »

11 Nov

A Nifty Product Management Lesson From Google Chrome

By sinha No comments

A few days back I wrote about how how helpful should the product error messages be and of the three browsers compared, Chrome actually was the winner when it came to identifying a problem and suggesting solutions around it. But the … Read More »

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03 Nov

21 Oct

The Paradox of Choice And Product Design/Creation Process

By Team PI No comments

Are more choices always better than no choices? Should you leave that job at Yahoo / Microsoft and start something of your own? Of course “its complicated”. Read More »

11 Oct

Training Your Users To Ignore You – The Blind Eye Syndrome

By Guest Author No comments

In my last article on half baked features I mentioned about the ‘live chat support’ on websites that are mostly ‘offline’. As a result, users have started ignoring the chat link on portals and that feature has gained a blind … Read More »