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Online advertising in India

Online advertising in India

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SEM Market in India pegged at $ 225 million by 2010
Online advertising in India
1358 days ago sinha

SEM Market in India pegged at $ 225 million by 2010

IAMAI has published a report on the Indian SEM market (Search Engine Marketing), and as per the report, industry is expected to grow from the present $112.5mn to $175mn by 2009 and $225mn by 2010. The growth is primarily driven by:
Advertising Market in India: TV and Radio to grow faster than the Print
Online advertising in India
1502 days ago sinha

Advertising Market in India: TV and Radio to grow faster than the Print

According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007.

Advertising Market Stats/Projections:

Komli partners with eBay India
Online advertising in India
1512 days ago sinha

Komli partners with eBay India

eBay India announced partnership with Komli for the banner ad display on ebay.in Komli, as of now doesn't seem to have a huge ad inventory; but partnership with eBay can potentially take them to the Read More →
India tops the online advertising clickfraud chart!
Online advertising in India
1553 days ago sinha

India tops the online advertising clickfraud chart!

ClickForensic has released industry pay-per-click/PPC fraud figures and here are a few interesting insights:
  • The 2007 industry average click fraud rate grew by 15 percent over the industry average click fraud rate for 2006.
  • Nearly one out of Read More →
Online advertising in India: Microsoft launches digital ad platform
Microsoft
1553 days ago sinha

Online advertising in India: Microsoft launches digital ad platform

Microsoft has launched Digital Advertising Platform in India, in an attempt to capture the online adversing space in India. MS has appointed NDTV as the exclusive sales partner(which means NDTV will bring advertisers Read More →
Why advertising in social networks does not work?
Online advertising in India
1564 days ago sinha

Why advertising in social networks does not work?

Wild web's hottest property, Google admits that it is having a tough time monetizing social networks. Ditto with Yahoo! and Microsoft. So, what's the big deal about social ads? Why is monetization still a huge challenge for social networks? The answer Read More →
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