Category Archives: Online advertising in India

Online advertising in India

29 Mar

Shaadi Gets Katrina Kaif as Ambassador? Unethical Advertising Continues

By Guest Author 5 Comments
Shaadi Gets Katrina Kaif as Ambassador? Unethical Advertising Continues

After our last report on the new low of advertising, Shaadi has gone a step ahead and got Katrina Kaif to endorse. Call it coincidence but the ad is again on Facebook only. This of course does not look like … Read More »

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08 Mar

Is this girl Cute? -The New Low for Desparate Traffic and What works in Banner Ads

By Guest Author 22 Comments
Is this girl Cute? -The New Low for Desparate Traffic and What works in Banner Ads

This ad has been making the rounds on Facebook for quite some days now. Take a guess on the advertiser. It is not a porn chat site or an adult friendship site. It is India’s biggest matrimonial site, Shaadi.com. Shocked? … Read More »

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21 May

IDG launches Ad Network, TechNetwork in India

By sinha 4 Comments
IDG launches Ad Network, TechNetwork in India

IDG,  the International Data Group that publishes technology magazines (PC World, which is no more in print and is available only online, ChannelWorld and CIO) has launched it’s ad network, TechNetwork in India. The one year old ad network is … Read More »

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12 Dec

Komli to represent PointRoll in India

By sinha 2 Comments

PointRoll, US based rich media advertising company has partnered with Komli and the latter will represent them in India (exclusive partnership). PointRoll’s proprietary technology enables

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26 Nov

Online Ad Networks in India – Complete List

By sinha 59 Comments
Online Ad Networks in India – Complete List

List of online ad networks in India, fundamentals of online advertising networks and their eCPM rates.

Here is the list: Read More »

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25 Nov

News Corp launches it’s ad network in India

By sinha 5 Comments

Newscorp has launched it’s online ad network, FoxNetworks in India. The ad network will offer services like display and video ads, carrying out lead

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05 Sep

SEM Market in India pegged at $ 225 million by 2010

By sinha 4 Comments

IAMAI has published a report on the Indian SEM market (Search Engine Marketing), and as per the report, industry is expected to grow from the present $112.5mn to $175mn by 2009 and $225mn by 2010. The growth is primarily driven … Read More »

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14 Apr

Advertising Market in India: TV and Radio to grow faster than the Print

By sinha 3 Comments

According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007. Advertising Market Stats/Projections: The overall … Read More »

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03 Apr

Komli partners with eBay India

By sinha 7 Comments

eBay India announced partnership with Komli for the banner ad display on ebay.in Komli, as of now doesn’t seem to have a huge ad inventory; but partnership with eBay can potentially take them to the next level and the eBay … Read More »

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