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He will leave if you don’t tell him where to go- Failure of Rediff.com Redesign

Rediff was not unknown to anyone who had been using the Internet for sometime. And then Rediff did a redesign followed by heavy promotion with TVCs and banner ads. A TVC in India will always get you new users. Read More →

Digitization of Indian Cinema

Bollywood is back in multiplexes & so is the news about Indian Cinema Industry. While chatting with a friend on Friday who’s living in a small town up north, came to know that she is taking her kids Read More →

Ethical Hacker, Ankit Fadia wins MTV Youth Icon 2008 Award

Last year it was Orkut, and this time around, MTV's youth icon 2008 award went to Ankit Fadia, the well known ethical hacker. What's interesting about Ankit's achievements are the questions raised over Read More →

Rediff to speak Different Languages

Rediff is bracing up to launch the portal in 22 languages (by Jan 2009)
All Web sites including Yahoo and Rediff have this 'look at me' design for many years now where each item is screaming at the viewer to 'look Read More →

BookmyShow partners with Airtel

Bookmyshow (Network18 venture) has partnered with Airtel and their app will now be available on Airtel Live.

Airtel customers can book tickets on the Airtel WAP site Read More →

In.com claims 3 million user base (in 3 months)

Within 3 months of launch, In.com claims to have 3 million registered users (as per mailer sent by them). The traffic is largely driven by aggressive marketing campaign across Network18 owned TV channels and Read More →
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