Digital India

India Internet News

Internet Connectivity Across the World vs India [Report]

January 19, 2010
Internet Connectivity Across the World vs India [Report]

Akamai has released it’s ‘State of Internet’ report and here are a few interesting data points worth mentioning The top 10 countries accounted for just over 71% of the total global unique IP addresses seen by Akamai, down less than half a percent from the second quarter, and just over two percent less than the same...
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Last Day of Worldspace in India [Post Mortem]

December 31, 2009
Last Day of Worldspace in India [Post Mortem]

Worldspace India is shutting down its service from today onwards (i.e. on December 31st) and while we wait for the new owner to revisit their India strategy, lets look at Worldspace story in India. 8 years, 35 Channels, 4.5 Lakh (paying) subscribers, but are they enough? 50% of Worldspace subscribers came via Airtel DTH partnership –...
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Worldspace India to go mute from Dec 31st

December 27, 2009
Worldspace India to go mute from Dec 31st

Worldspace US filed for bankruptcy in October 2008 and December 31, 2009 is when their Indian arm will do mute, i.e. will cease to exist from January 1st. The company, in a letter to subscribers have announced the latest developments and subscribers who have paid for services beyond December 31st stand to lose their money.
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Posted in Digital India | 69 Comments »

Digital is the 3rd most preferred medium: Sapient Interactive Survey [Few Questions]

October 23, 2009

Digital media is the 3rd most preferred option after print and television for advertising, says a survey on digital marketing in India. Digital agency Sapient Interactive has released the findings of a survey, titled Digital Marketing: The CMO perspective. The survey was conducted with leading Chief Marketing Officers to understand their views on various...
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He will leave if you don’t tell him where to go- Failure of Rediff.com Redesign

September 23, 2009
He will leave if you don’t tell him where to go- Failure of Rediff.com Redesign

Rediff did a redesign recently and that received criticism from all over. Here is a view at where Rediff went wrong.
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Posted in digital media consumption | 5 Comments »

Digitization of Indian Cinema

July 22, 2009
Digitization of Indian Cinema

Bollywood is back in multiplexes & so is the news about Indian Cinema Industry. While chatting with a friend on Friday who’s living in a small town up north, came to know that she is taking her kids to the first day first show of Harry Potter’s latest movie “Harry Potter And The Half...
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Ethical Hacker, Ankit Fadia wins MTV Youth Icon 2008 Award

December 22, 2008
Ethical Hacker, Ankit Fadia wins MTV Youth Icon 2008 Award

Last year it was Orkut, and this time around, MTV’s youth icon 2008 award went to Ankit Fadia, the well known ethical hacker. What’s interesting about Ankit’s achievements are the questions raised over his credibility (as a hacker): Ankit Fadia is a typical charlatan who gets published in one article and rides the wave of not...
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Posted in Digital India | 10 Comments »

Rediff to speak Different Languages

December 18, 2008

Rediff is bracing up to launch the portal in 22 languages (by Jan 2009) All Web sites including Yahoo and Rediff have this ‘look at me’ design for many years now where each item is screaming at the viewer to ‘look at me.’ We were forced to make it look like a newspaper, and though...
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BookmyShow partners with Airtel

December 16, 2008
BookmyShow partners with Airtel

Bookmyshow (Network18 venture) has partnered with Airtel and their app will now be available on Airtel Live. Airtel customers can book tickets on the Airtel WAP site live.airtelworld.com/AirTel Live on all GPRS enabled handsets. Airtel customers can also call 5432191 that would be directed to the Bookmyshow call center for tele-booking and home delivery,...
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In.com claims 3 million user base (in 3 months)

November 28, 2008
In.com claims 3 million user base (in 3 months)

Within 3 months of launch, In.com claims to have 3 million
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Posted in Digital India | 9 Comments »

Sify starts redirecting Broadband users to WiYi, iGoogle Partner Site

November 11, 2008
Sify starts redirecting Broadband users to WiYi, iGoogle Partner Site

Sify has started redirecting it’s broadband users (I am one of them) to the iGoogle partner page – called World in my Inbox (WiYi) (not sure what does that mean). WiYi is powered by Google apps
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Posted in Digital India | 1 Comment »

Top Confusions in Digital Media

November 5, 2008
Top Confusions in Digital Media

While covering the Minglebox’s new strategy, I checked their traffic ranking in Alexa and Comscore and here is the contrast: As per Comscore, Minglebox’s traffic (UU/PV/Avg. Visitor) seems to beat Facebook’s India traffic – but Alexa throws a completely different view! Who do you trust? Alexa or Comscore? Comscore doesn’t track the traffic from cybercafes and has...
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RouteGuru to power Zoomtra’s Driving Direction

November 4, 2008

Zoomtra, the travel search engine has partnered with Routeguru for helping the Delhi bound travelers with driving directions. The service will help tourists who come to Delhi by guiding them through the shortest route between any two locations in Delhi/NCR along with distance and an approximate auto rickshaw fare for that route. The service is...
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BIG Music Partners with Fox and Disney

October 30, 2008

BIG Music, part of Reliance Entertainment after signing deals with Universal Studios, Paramount Pictures, Warner Bros has partnered with Fox and Disney for its home video business. BIG Music & Home Entertainment is
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Airtel launches ‘jobs on mobile’

October 29, 2008

Airtel has partnered with naukri, monsterindia, clickjobs and sulekha.com to launch jobs on mobile service (presently only in Kerela – dial *321*661# and follow the instructions). There is an immense opportunity in this space (a company in Bangalore offers pretty much similar service, just that they don’t have data partnerships from big players) – and...
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Understanding Web18’s Portal Consolidation Strategy (under In.com Brand)

October 27, 2008
Understanding Web18’s Portal Consolidation Strategy (under In.com Brand)

Web18 started consolidating it’s portals sometime back and except moneycontrol, most of it’s portals have been moved under the domain, in.com. Let’s try to understand the rationale behind this consolidation: The Traffic In.com, thanks to all the
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Posted in Digital India | 9 Comments »

Navigation Roundup: MapMyIndia: iNav, SatNav take UGC route with roadsofindia

October 23, 2008
Navigation Roundup: MapMyIndia: iNav, SatNav take UGC route with roadsofindia

SatNav, having secured $7mn from Sequoia seems on the aggressive path in the GPS navigation space. Apart from focusing on retail distribution, the company launched RoadsofIndia (month back) and also launched ‘Citizen Mapper’, a GPS Enthusiast centric initiative aimed at rewarding the users for suggesting additional Points of Interest (POI’s) and also sharing updates on...
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88% of Mumbai Wireless Networks are open for hackers

October 22, 2008

Now this is something that sounds really scary! Deloitte studied the Mumbai wireless networks and here are some interesting results: Of the total networks sampled (6700), around 36% appeared to be
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Online Advertising : Launch of NetworkPlay, Ad Forecast trimmed by ZenithOptimedia

October 15, 2008
Online Advertising : Launch of NetworkPlay, Ad Forecast trimmed by ZenithOptimedia

Media buying agency ZenithOptimedia (unit of Publicis Groupe), has reduced its forecast for adspend growth to 4.3 per cent in 2008 (down from the 6.6 % growth forecast it had published in  June earlier). In recent years, however, ad expenditure has roughly tracked the economy, and has remained at 0.92 per cent-0.93 per cent of...
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Partnership Roundup: ApnaLoan: Reliance Money, DishTV: ICICI

October 8, 2008

ApnaLoan has partnered with Reliance money to provide information about personal finance on their website. As a part of the tie-up, content on the Easy Loan, EMI Calculators and FAQ sections on the Reliance Money website will be
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