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Fundamentals

An operational guide to CoD for eCommerce companies in India

Many eCommerce companies offer Cash on Delivery (CoD) to their customers as a mechanism to pay for products purchased online. Since the number of credit card holders in India is fairly small, and Indians tend to pay cash for most Read More →

A Look At Unique Characteristics Of Group Buying Sites [Why Is It Different?]

What makes Group Buying Business a unique business? Deals or discount coupons have been in existence for quite some time but the concept got phenomenal success when companies like Groupon married social with deals.

The combination of social and Read More →

Don’t Serve Me Momo With Ketchup – Respect The Tag Or Die

In my quest for good non-rice food in Bangalore, I recently bumped into something that is pretty rare out here, a street side Momo stall. At Rs.35 for 8 pieces this was double of what one would pay Read More →

Social Commerce is Simple. Here is how you solve it in 24 hours!

Have been hearing & participating in some awesome conversations lately about Social Commerce. Someone explained me this – Transactional eCommerce is Big. Social media is where all users are today, it is already very Big. So, Social + eCommerce = Social Read More →

Speak Your Mind – From Street Graffiti to Cult Branding [Strategy]

Have you been to West Bengal? If you have, you probably noticed the graffiti painted on the walls over there. There are dharna dates, 'chakka jaam' warnings and 'lal jhanda' messages that clearly reveal the state of the state. The Read More →

Spelling Success Over The Internet [How To Sell Music Online - Updated]

A lot of our readers loved the interview with Raghu Dixit. Not often do we see the journey of a musician as an entrepreneur - and get this close to an artist to see the world inside Read More →

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