Category Archives: Fundamentals

15 Nov

Of Hype, Publicity and Negative PR – Where To Draw A Line

By Guest Author No comments
Of Hype, Publicity and Negative PR - Where To Draw A Line

Following is a mail that a startup founder received from a competitor few months back. Greetings, As a fellow startup, we know the biggest problem you must be facing right now. Users. Or more appropriately, the lack of them. That is where we … Read More »

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17 Oct

Day Parting – A Nifty Option In Digital Campaign Management

By Shamanth Rao No comments
Day Parting – A Nifty Option In Digital Campaign Management

One very cool(but infrequently used) option in most digital marketing platforms is day and week parting. This is how it works. You can choose to show your ads only on certain days of the week, or on certain times of … Read More »

05 Oct

Four mind-shifts you’ll need to make mobile marketing work

By Shamanth Rao No comments
Four mind-shifts you’ll need to make mobile marketing work

Mobile marketing is up-and-growing, but it’s also an entirely new ball game altogether. Many of the rules that applied to other media have to change if you have to apply them to the mobile space. Here’re a couple of ways … Read More »

03 Oct

4 Easy-to-miss Tips To Help You Avoid Digital Marketing Horror-Stories

By Shamanth Rao No comments
4 Easy-to-miss Tips To Help You Avoid Digital Marketing Horror-Stories

Some of the worst horror stories in digital campaigns(be in Adwords, Facebook ads or mobile campaigns) I’ve known have happened because of simple oversights. This is the way these typically happen – you set up campaigns, go away for a … Read More »

   
23 Aug

What does an eCommerce company’s org chart look like?

By Mukund Mohan No comments
What does an eCommerce company's org chart look like?

A friend called me the other day to tell me about his new side project (Biijness). He was looking at an untapped space in the market and wanted to start an eCommerce venture. He knows and understands technology but has … Read More »

09 Jun

Comparison of Compensation Structure For Startup Employees [An Employee's Perspective]

By Guest Author No comments
Comparison of Compensation Structure For Startup Employees [An Employee's Perspective]

Over the past few years I have worked with different startups and all with different compensation structures. Here’s a teardown of those structures from an employee’s perspective, based on my and few friends/colleagues experiences. This will help you decide a … Read More »

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19 May

An operational guide to CoD for eCommerce companies in India

By Mukund Mohan No comments

Of the 6500+ eCommerce companies in India, less than 5% offer CoD as a payment option. So if it’s hailed as the savior of eCommerce , why are more companies not adopting it? Read More »

   
14 May

A Look At Unique Characteristics Of Group Buying Sites [Why Is It Different?]

By Guest Author 4 Comments

What makes Group Buying Business a unique business? Deals or discount coupons have been in existence for quite some time but the concept got phenomenal success when companies like Groupon married social with deals. The combination of social and deals … Read More »

15 Mar

Don’t Serve Me Momo With Ketchup – Respect The Tag Or Die

By Guest Author 4 Comments
Don’t Serve Me Momo With Ketchup – Respect The Tag Or Die

In my quest for good non-rice food in Bangalore, I recently bumped into something that is pretty rare out here, a street side Momo stall. At Rs.35 for 8 pieces this was double of what one would pay in Delhi. The … Read More »

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