What does any company need to do/be in this cut-throat competitive world? They have to be innovative, have to be focused, and do and be what they are good at. Most importantly, then need to have an interesting website.

BooneOakley is an ad agency that has used youtube’s video annotation feature to great effect. They have created a website (yes! a complete website) on youtube, by linking and annotating bits and pieces of video.

This has to be one of the most constructive website (err.. video) I’ve seen in a long time. What’s your opinion?

Tags: youtube website