Comments on: Demystifying Branding – Startups, Are you Reading this? http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/ We Heart Startups! Fri, 10 Feb 2012 14:53:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The Best Business Owners Know Their Brand Starts Day 1 | Build Your Soul Purpose http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-112455 The Best Business Owners Know Their Brand Starts Day 1 | Build Your Soul Purpose Tue, 22 Sep 2009 17:26:59 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-112455 [...] about with regards to your brand without spending a ton of money on a brand management firm?  Pluggd.in gives some great suggestions on some questions that you can ask to manage your [...] [...] about with regards to your brand without spending a ton of money on a brand management firm?  Pluggd.in gives some great suggestions on some questions that you can ask to manage your [...]

]]> By: ritesh ranjan http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-112336 ritesh ranjan Thu, 17 Sep 2009 18:56:04 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-112336 it is totaly different perspective of brand image. realy a god and informative one. it is totaly different perspective of brand image. realy a god and informative one.

]]> By: Phantom http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-109642 Phantom Fri, 03 Jul 2009 04:28:05 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-109642 When we are talking about Branding - it is pertinent to talk about Positioning as well. Very often they are considered to be the same.. Brand is perception or image that a customer has of your company / service.. while Positioning is the slot that you occupy relative to other companies / services.. While creating the overall branding - we need to consider the positioning.. When we are talking about Branding – it is pertinent to talk about Positioning as well. Very often they are considered to be the same.. Brand is perception or image that a customer has of your company / service.. while Positioning is the slot that you occupy relative to other companies / services.. While creating the overall branding – we need to consider the positioning..

]]> By: Start Ups- It’s Never Too Early To Think About Your Brand « My Business World http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-109628 Start Ups- It’s Never Too Early To Think About Your Brand « My Business World Thu, 02 Jul 2009 16:14:58 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-109628 [...] great article regarding this conversation and what to think about starting out can be found here.   The article focuses on seeing your brand as public and internal perception foremost.  It also [...] [...] great article regarding this conversation and what to think about starting out can be found here.   The article focuses on seeing your brand as public and internal perception foremost.  It also [...]

]]> By: Aalok Basu http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-109621 Aalok Basu Thu, 02 Jul 2009 12:25:16 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-109621 @ arvind Aircel has been spending a lot o their advertising lately and that is pretty obvious from the roads to the television to even cricket, but every brand has adopted some strategy or another to get where they are, aircel has theirs of flooding I am guessing, but I see the operator come up as quite a giant in the future. Their new internet schemes has attracted many, and the association with Facebook is definitely helping. Check this for instance: http://tinyurl.com/nycf2p @ arvind Aircel has been spending a lot o their advertising lately and that is pretty obvious from the roads to the television to even cricket, but every brand has adopted some strategy or another to get where they are, aircel has theirs of flooding I am guessing, but I see the operator come up as quite a giant in the future. Their new internet schemes has attracted many, and the association with Facebook is definitely helping. Check this for instance: http://tinyurl.com/nycf2p

]]> By: Mayank http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-109594 Mayank Wed, 01 Jul 2009 16:49:08 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-109594 @ Sameer: Hi Sameer. That's a very interesting question. Branding is a very difficult subject because it's far from a science. So, answers or opinions that you get may be just that. Anyways, let me try. My theory is that customers buy products for various reasons. So, let's say you go to a supermarket to buy chocolate and you wanted to buy perk, but you saw a new chocolate, you weren't aware of, but you purchased it because its packaging appealed to you. So, this is a case where you didn't plan to purchase that product but landed up buying it for reasons other than the brand. However, if purchasing decisions are made with the brand as the reason of purchase, then you can establish with a good level of certainty that you have created a market for your brand and that people are buying your product not for reasons other than your brand and all that it stands for. Sure, there may have been many variables that helped you build your brand (including the positioning that you spoke of), but today if customers are buying you just because they trust the name, then you're in the building. What would be even better is if they buy your product because of the reasons you have used in your positioning. So, if you have positioned yourself as the least cost provider and that's the reason why customers flock to your store knowing that they will DEFINITELY get the least cost in your store, that's when your brand starts building its strength and people assign blind trust to it. That's when just the name can pull crowds into stores or traffic to websites. No wonder so many housewives are ardent fans of Big Bazaar. What do you think? @ Sameer: Hi Sameer. That’s a very interesting question. Branding is a very difficult subject because it’s far from a science. So, answers or opinions that you get may be just that. Anyways, let me try.

My theory is that customers buy products for various reasons. So, let’s say you go to a supermarket to buy chocolate and you wanted to buy perk, but you saw a new chocolate, you weren’t aware of, but you purchased it because its packaging appealed to you. So, this is a case where you didn’t plan to purchase that product but landed up buying it for reasons other than the brand.

However, if purchasing decisions are made with the brand as the reason of purchase, then you can establish with a good level of certainty that you have created a market for your brand and that people are buying your product not for reasons other than your brand and all that it stands for. Sure, there may have been many variables that helped you build your brand (including the positioning that you spoke of), but today if customers are buying you just because they trust the name, then you’re in the building.

What would be even better is if they buy your product because of the reasons you have used in your positioning. So, if you have positioned yourself as the least cost provider and that’s the reason why customers flock to your store knowing that they will DEFINITELY get the least cost in your store, that’s when your brand starts building its strength and people assign blind trust to it. That’s when just the name can pull crowds into stores or traffic to websites. No wonder so many housewives are ardent fans of Big Bazaar.

What do you think?

]]> By: arvind http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-109575 arvind Wed, 01 Jul 2009 09:01:27 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-109575 @Sameer of course there is a wait-and-watch apart from other efforts... Which brand is bigger? Aircel or Airtel? Spending has been elaborate by aircel recently, and yet they are still in process of getting (I'd say struggling to get) into the mindspace of the market. Brand is a big game. - cheers, Arvind @Sameer of course there is a wait-and-watch apart from other efforts… Which brand is bigger? Aircel or Airtel? Spending has been elaborate by aircel recently, and yet they are still in process of getting (I’d say struggling to get) into the mindspace of the market. Brand is a big game.

- cheers,
Arvind

]]> By: Sameer http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-109569 Sameer Wed, 01 Jul 2009 06:09:32 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-109569 Is there a threshold before you can call it a "brand", and before which its too early to define what the perception/texture of the brand is ? Is the latter something you create, or something that gets created by your users ? You can attempt to push certain attributes of the brand through positioning and features, but is there a wait-and-watch beyond that ? Is there a threshold before you can call it a “brand”, and before which its too early to define what the perception/texture of the brand is ? Is the latter something you create, or something that gets created by your users ? You can attempt to push certain attributes of the brand through positioning and features, but is there a wait-and-watch beyond that ?

]]> By: rahul http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/comment-page-1/#comment-109567 rahul Wed, 01 Jul 2009 05:59:17 +0000 http://www.pluggd.in/branding-strategy-and-image-management-strategy-for-brands-297/#comment-109567 really informative article!! really informative article!!

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