Thanks for the great writeup on BrainNook. To address some of the valid issues you have raised:

- Our initial go to market strategy is to tie up with distributors and retailers to establish multiple offline points of presence across India, as this is where we see a large part of the market is.

- A browser-based version of the application, as well as an installable application that can be downloaded from our website, are very much in our plans.

- I’d like to emphasize that though our application is installable, it is not offline. What this means is that all players’ scores are stored on our server, although the bandwidth-intensive graphics files are stored locally. Due to this, we can offer parents a detailed comparative performance report for their child – showing them how well their child has done in Maths and Grammar, compared to all other children using the product. At the same time, the desktop nature of the application prevents children from visiting undesirable websites – a highly important concern for Indian parents in our market research.

- As you have rightly pointed out, the concept of BrainNook has value outside India as well. International expansion is a key part of our near-term plans.

Thank you for the detailed and thoughtful feedback on our product.

Abhijeet Vijayakar
Founder and CEO, Nunook Interactive Pvt Ltd