Comments on: Most Downloaded Bollywood Mobile Content – SRK and Katrina Kaif

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By: Ringtones » Blog Archive » Most Downloaded Bollywood Mobile Content - SRK and Katrina Kaif

Sat, 15 Mar 2008 04:53:13 +0000

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By: Rajiv

Rajiv — Thu, 13 Mar 2008 07:12:27 +0000

Ashish, looks like entertainment content will always dwarf other segments. They’ll remain niche. Not mass market.

By: Ashish

Ashish — Thu, 13 Mar 2008 07:03:11 +0000

Rajiv – Glad that you mentioned “semi porn” stuff – wanted to put that, but didnt!
Yes, I believe most of so-called mobile VAS is about the semi-porn content (infact that’s the first thing I see when I launch AIrtel Live on my cell)

I am wondering whether there is any serious consumer demand for LBS apps?
-Ashish

By: Rajiv

Rajiv — Wed, 12 Mar 2008 17:18:32 +0000

I guess.. the debate should be, is Mobile VAS == Mobile Entertainment? Is it worth to anything else in mobile VAS other than semi porn stuff and cater to the lowest common denominator?

Also its well known fact that around 20% of the revenue is paid to the content creator. So for a payout of USD 500 Million, the total revenue would have been $2.5 Billion. An IAMAI report had once said that the total VAS market would be around $ 1 Billion by 2007. I guess that was way off the mark! Here’s an old post about that report.

http://witopia.blogspot.com/2007/01/mobile-vas-numbers.html

By: Faheem

Faheem — Wed, 12 Mar 2008 10:21:26 +0000

Well Guys, India is yet another upcoming market for just about EVERYTHING. Examples are clear-cut I guess. People are looking for mobile content throughout India, I guess the trend will go towards a rise in near future.