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India’s Internet User Growth Touches 100 Million – Where Will The Next Wave Come From?
India Online
196 days ago Shamanth Rao

India’s Internet User Growth Touches 100 Million – Where Will The Next Wave Come From?

So IAMAI’s Internet in India report says that India’s internet user base has gone well above 100 million – that’s just under 10% of the population. India’s internet user base was growth was very sluggish until 2007-08, but has Read More →
[Peeve] When brands invite you home but don’t give you directions.
Indian Startups
200 days ago Shamanth Rao

[Peeve] When brands invite you home but don’t give you directions.

One peeve I have about businesses that get themselves a social media presence is that they often do something like this: Well. Okay. So you want me to follow you Read More →
On focus in business – lessons from Smartphone sales numbers
Technology
206 days ago Shamanth Rao

On focus in business – lessons from Smartphone sales numbers

One piece of tech news that came in last week was that Samsung overtook Apple in smartphone shipments for Q3. To get another perspective on the above data, below is some Read More →
Day Parting – A Nifty Option In Digital Campaign Management
Fundamentals
220 days ago Shamanth Rao

Day Parting – A Nifty Option In Digital Campaign Management

One very cool(but infrequently used) option in most digital marketing platforms is day and week parting. This is how it works. You can choose to show your ads only on Read More →
Opinion: Who Pays For Government’s Aakash Tablet? [Answer: You]
Technology
226 days ago Shamanth Rao

Opinion: Who Pays For Government’s Aakash Tablet? [Answer: You]

So Aakash, the $35 tablet is out. As some rejoice with patriotic-joy(and some with the thrill of having found a bargain), here’re some questions. How is it possible to sell a tablet at a price that’s around 5% Read More →
A Non-Mactard Remembers Steve Jobs
Technology
231 days ago Shamanth Rao

A Non-Mactard Remembers Steve Jobs

I'm not a heavy Apple-product user. My first Apple product, an iPod was three years ago – it amazed me by its minimalism(“what? Only one button on it?”), but I never got around to using it very often. But I Read More →


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