Author Archives: sangeet

About sangeet

Sangeet heads Corporate Development and New Ventures for Intuit in emerging markets. He has worked in various leadership roles across Corporate Strategy, Corporate Development, Prouct Management and Business Development in the Internet industry at Yahoo and Intuit. His passions outside the internet extend to music and modernist literature. He holds a Bachelors in Computer Science from IIT Kanpur and an MBA from IIM Bangalore

The state of Local Commerce in India

By sangeet 3 Comments

Local Commerce seems to be the rage the world over ever since Foursquare and Groupon started making news and Google and Facebook started falling over themselves in a bid to get to the market with their Places app. All of … Read More »

Business Model 101: Making the most of the free users

By sangeet 1 Comment

To round off the discussion on Freemium, it’s interesting to understand how the free users can tilt the business model favorably. The discussion so far has been on base-case Freemium where the free users add costs to the business. However, … Read More »

Business Model 101: The Free, The Mium and Mel Gibson

By sangeet No Comments

This article is part of an ongoing series on The Freemium Business Model. Having gone through the considerations for Freemium as a business model, it is worth noting the broad principles on which existing Freemium implementations differentiate between the Free … Read More »

Business Model 101: Understanding Churn… and why Freemium is not a very intuitive marketing model

By sangeet 11 Comments

This post is part of a continuing series on The Freemium Business Model. Continuing from the previous blog post on the conversion funnel and on the customer acquisition metrics, it is worth understanding how all this translates to marketing for … Read More »

Business model 101: How bad does your funnel leak?

By sangeet 5 Comments

Having discussed number crunching for Freemium in my last post, I would like to focus on another aspect of Freemium (and Subscription) products whose understanding is critical to the success of these models: The Conversion Funnel You don’t need to … Read More »

Business Model 101: Number Crunching before you try Freemium

By sangeet 9 Comments

I started a series on the Freemium business model a couple of days back since this seems to be one of the most misunderstood business model among startups. Today we get into number crunching that one needs to do to … Read More »

Business Model 101: Why startups often fail at Freemium

By sangeet 11 Comments

Freemium is a much debated topic among startups as few companies have really done it well. MailChimp recently went on record talking about its great success at implementing Freemium though the author also claims that there wasn’t a great deal … Read More »

 

Facebook vs. Orkut: New kid on the block wins and how!

By sangeet 10 Comments

Facebook recently displaced Orkut as the top social network in India. This is no mean feat. Social Networking is one of the few spaces where a first-mover advantage can mean a lot. The network efficiencies and advantages built up by … Read More »

 

Business Model 101: e-filing in India: Do big numbers mean big business?

By sangeet 1 Comment

e-filing of taxes has seen significant growth over the past few years making it one of those apparently lucrative internet spaces with a clear revenue model and steady growth year-on-year riding offline regulatory changes. However, the numbers don’t reveal the … Read More »