While earlier seasons of IPL have been hot favorite of traditional media (primarily television) but this time, it definitely seems to be attracting mega bucks for digital medium too.  Google has announced the list of sponsors now for its first main sports event which will be streamed live on YouTube.  Royal Challengers IPL Team,...
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Recently Nokia had announced a new version of OVI maps available for download at no cost & within few days of their launch only, Nokia observed a huge upsurge in their download numbers. Since the launch of the new version of Maps with free walk and drive navigation, there have been 1.4+ million downloads with...
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The fact that people are sharing a lot on social networking and microblogging sites is no news now, but what is definitely interesting and noteworthy is the trend in sharing as well as the engagement pattern within different types of share traffic. A recent report by Share This reveals some statistics on traffic as well...
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I remember last year when one of my friends had forwarded me the link of a CNN-IBN story on Drishtee, my first reaction was – it’s a great initiative but is there sufficient infrastructural support in Madhubani to successfully carry this ahead? And well, it was there! Today Drishtee boasts of...
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Has Farmville got anything to do with user’s inclination towards pastoral lives and is it serving their “farming” intrinsic need in the virtual world?
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Digital media is the 3rd most preferred option after print and television for advertising, says a survey on digital marketing in India. Digital agency Sapient Interactive has released the findings of a survey, titled Digital Marketing: The CMO perspective. The survey was conducted with leading Chief Marketing Officers to understand their views on various...
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It’s that time of the year again which most Indian marketers wait with bated breath, there is festivity all around and thanks to better market condition, Indian consumers are looking forward to splurge this festive season both in offline as well as online shopping.  According to a survey released by Paypal – an online...
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Bollywood Celebrities on Twitter - What Brands can learn from Twilmy Tweets?
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Bollywood is back in multiplexes & so is the news about Indian Cinema Industry. While chatting with a friend on Friday who’s living in a small town up north, came to know that she is taking her kids to the first day first show of Harry Potter’s latest movie “Harry Potter And The Half...
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