Author Archives: Kanupriya Sindhu

About Kanupriya Sindhu

Kanupriya is a marketing professional based out of Bangalore. After working for brand / marketing roles in larger corporates, currently she heads the product in a start-up. When not slogging (@work) or blogging, she loves to spend her time with books & movies. http://twitter.com/kanupriyasindhu l http://marketingchitchat.wordpress.com/

Campfire: Digital books are becoming as popular as print ones

By Kanupriya Sindhu No Comments

We had a chance to have an interesting discussion with a relatively new Indian company in the space of graphic novels & infotainment targeted towards kids and teenagers. We liked their idea, the content & most importantly their presentation style definitely seems to be unique. Here is an excerpt of the chat which we had with Campfire’s talented and creative team who are trying to do something new and different in Indian Publishing Industry. Read More »

 

Futurebazaar.com revamps its 4 year old online shopping space [Deal Marketplace]

By Kanupriya Sindhu 2 Comments

First a TV campaign and now a new selling strategy, www.futurebazaar.com definitely seems to be getting aggressive in e-commerce space. Future Group recently unveiled a new strategy ‘The Battle’ to boost the sales of products through its digital retail outlet. … Read More »

Blockbuster Bankruptcy: Indication for Indian Movie Rental Industry?

By Kanupriya Sindhu 5 Comments

Blockbuster, world’s one of the largest movie-rental company, filed for bankruptcy in US after failing to adapt its storefront model to online technology pioneered by rivals such as Netflix. The DVD and games rental company filed for Chapter 11 bankruptcy protection, … Read More »

Digital information will grow 60 times in India by 2020: [Report]

By Kanupriya Sindhu 2 Comments

India’s share of digital information is expected to grow 60-fold by 2020 as per “The Digital Universe in India” a joint report released by information infrastructure solutions company EMC Corp. and market researcher IDC. From 40,000 petabytes in 2010 to … Read More »

Oxford Dictionary being phased out: Yet another indication of rise of digital books?

By Kanupriya Sindhu 5 Comments

The next edition of the Oxford English Dictionary, the world’s most definitive work on the language, will never be printed because of the impact of internet on its printed book sales. It’s been in print for over a century but … Read More »

Indian Consumers harnessing the power of social media

By Kanupriya Sindhu 1 Comment

After some international consumer movements and examples of Govt. authorities utilizing social media, here comes an Indian initiative which has become sort of a case study for consumers utilizing the power of social media in India.  Meter Jam – Say … Read More »

 

Here comes another Ebook Reader, WINK [Touch Screen]

By Kanupriya Sindhu 3 Comments

Whether the craze for e-books is caching up or not, but market for e-book readers definitely seem to be gaining momentum. After PI, we have another player known as WINK joining this market now. EC Media (International) Pvt. Ltd, a … Read More »

Internet Advertising to grow by 20.1% and Gaming by 25.2%: [PwC Entertainment and Media Outlook 2010 report]

By Kanupriya Sindhu 1 Comment

Indian Media & Entertainment industry is poised to grow by 12.4 per cent cumulatively over the next five years. The industry is slated to touch Rs 1040 billion by 2014, after going through a low growth rate of 2.2 per … Read More »

Consumer Confidence Index: Indians are Super Confident [2010 Q2 Survey Results]

By Kanupriya Sindhu 1 Comment

While it was 127 in last quarter, it’s 129 for this quarter; Indian consumers remain most upbeat in the word despite food prices crisis at home and improving outlooks elsewhere. With a two point increase, at 129 points Consumer Confidence … Read More »