Airtel’s Tweet Advertising – Twitter to go mainstream in India

October 24, 2009
By sinha

We broke the Airtel:Twitter partnership news and an intriguing question about the entire deal was on exclusivity – why would Twitter go exclusive with an operator?

Well, Twitter did

Airtel owing to the exclusivity has started advertising it’s twitter sms service and Twitter, owing to the deal will gain a lot more branding (and awareness) from the deal.

Watch the Airtel commercials

Airtel, ofcourse exploits the exclusive period with ‘Twitter on SMS , only from Airtel‘ punchline. Neat? Huh!

Highly Recommended Read: Twitter in India – People Use it as a News Service [Survey Report]

[Thanks Prabhu for the tip.]

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6 Responses to “ Airtel’s Tweet Advertising – Twitter to go mainstream in India ”

  1. Prabodh on October 24, 2009 at 6:51 pm

    your first hyperlink points to a wrong address… htto:/

    • Ashish on October 24, 2009 at 8:27 pm

      Thanks Prabodh ! Have corrected.

  2. ajay on October 25, 2009 at 1:39 pm

    dear all
    AIRTEL IS FAR BEHIND IN THOUGHT PROCESS…… THIS WAS PRESENT IN US LONG LONG BACK …… IT HAS COME SO LATE ……. IF I WAS THE PM ….. I WOULD DEFINATELY BOOKED AIRTEL FOR …… RISING UP SO LATE ….monoploy, bad service …. etc.. …….. ALSO PV NARSIMHA RAO WOULD BE WONDERING IF HE TOOK A FEW SUITCASES LESS FROM MITTALS …….read as anivesary of money diliveryy is coming 4th nov ………. read ……www.indiarightsonline.com/Sabrang/india1.nsf/…/bac20611.pdf

  3. Prabhjyot on October 26, 2009 at 11:50 am

    false claim. you didnt break twitter-airtel partnership news. http://www.pluggd.in/receive-twitter-sms-in-india-airtel-to-launch-tweetsms-297/
    times of india broke it

    • tanu on October 26, 2009 at 12:19 pm

      Does Airtel gets real benefit out f this? Well, if you visit twitter from india – you will get an exclusive ‘twitter on airtel’ msg. Smart move by Airtel!

  4. rajamanohar on October 26, 2009 at 12:51 pm

    operators just don’t seem to be getting the idea of social media! just curious to see how it sells.

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