By sinha on 19, March, 2010 | Channel: Indian Startups

Airtel App Downloads – 2.5Mn Downloads in 30 Days

Airtel launched its App Central appstore a month back and the company claims 2.5 million downloads in 30 days.

  • Downloading at the rate of more than 1 App per second in last 30 days, Airtel mobile customers transformed their feature phones into smart phones
  • Basic phones priced less than Rs. 5000 leading downloads
  • Top 5 Cities that fuelled the downloads are Surat, Udaipur, Pune, Mangalore and Thiruvanathapuram
  • Most popular categories are Social Networking, Lifestyle, Books, Entertainment and Games.

When we covered the launch of Airtel’s app store, we emphasized on the tight integration of app usage with billing which lets customers pay for the apps on a a weekly, monthly or one-time basis.

Even though these numbers sound great, one needs to understand that downloads do not mean much [Read : Mobile App’onomy – Mobile users aren’t Loyal to Cool Apps]. Its the usage that matters and that will show up in the next financial result.

And if you are an app developer, here are Nine Golden Rules to Improve Usage of your Mobile App.

Also see:

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    • comment(s) on Airtel App Downloads – 2.5Mn Downloads in 30 Days

    5 Responses to Airtel App Downloads – 2.5Mn Downloads in 30 Days

    1. Omshivaprkash H L says:
      March 19, 2010 at 10:55 AM

      I received more than 6-7 sms’s telling that I downloaded some games on my phone last month and that was fake! I still have couple of complaints lodged at Airtel’s support desk and they were unable figure out what really went on. So something is fishy out there…

      Reply
    2. Nitesh Chandra says:
      March 19, 2010 at 11:20 AM

      Fraud downloads, just to create a buzz.. Unrelated, but you need to remove ‘Lifestyle’ from the list of cities..

      Reply
    3. Prakash says:
      March 19, 2010 at 11:28 AM

      Sounds like a marketing gimmick to me. Cannot be true.

      I tried visiting the app store and it asks for a mobile number even before you can see what is in the store. I provided my number and the SMS did not come through.

      I cannot even see the apps in the store before giving my mobile number to them.

      No user experience.

      Reply
      • Mohit says:
        March 19, 2010 at 1:34 PM

        Totally agree. The SMS came to me after some 30 minutes. By the time I had shut down the site. Went there again and the code does not work.

        Wondering how so many downloads have happened if general users are unable to even see the apps !!!

        Reply
    4. Monu says:
      March 19, 2010 at 2:21 PM

      Does anybody know how to register for their developer community?

      Reply