Aardvark is a search engine with a social twist. Instead of you browsing the internet to find the information desired, you post the question to aardvark. It will then mediate between you and the people answering your question, thus leading you to real-time answers answered by real people.
The process is simple. Once registered, you add the bot in your IM (like gtalk), and then post questions to it. The engine then drills through your network, and your network’s network (based on facebook connections, people’s 
choice topics, your trust factors, etc.); pushing the questions to people it finds are best suited to answer your query.
Here is a sample from my experience with Aardvark -
Aardvark QnA
How is it better than a normal web search? Unlike web search where we get ten-or-so links to potential sites that may have the answer to our query; here, the answers are from real people, sharing thoughts, sharing experience, giving insights; which should help your decision-making better.
They solemnize that they respond to each and every feedback they receive. And they actually do. Do try it out and leave lots of feedback.
Do tell us about your take on it too!
Kool. It really works. Btw I was wondering how many users are using it.
Thanks for the article! I love to see users enjoying Aardvark. While it’s true that we do personally respond to every feedback email (and will continue to do so), we also just launched a new forum for feedback from users: http://vark.com/community
I’d love to see your thoughts there.
In response to Alok, we in the 10s of thousands and growing very quickly.
- Alison @ Aardvark
http://blog.vark.com
http://facebook.com/aardvark
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Simply Amazing.. Very Very Nice Concept…. It really works.. I loved it…
It gives me goosebumps to think of the kind of data these guys are going to amass over time; and the ways in which it can be utilised. IMO, people would be ready to pay for that kind of data.
@Alison: What are the plans for the future? Will there be a search engine sitting on top?
Ok! So now there’s a Facebook Fan Page (http://www.facebook.com/aardvark) now.
Rithish, there are currently no plans around this. We are an extremely user-driven company, so we will end up growing in the ways that are most requested by our users.
- Alison @ Aardvark