Home » Fundamentals naman | November 10th, 2009

This may seem a little B-school stuff and familiar to most of you. But looking at the current state of the ecosystem there seems to be a wide gap between what we were taught and what we implement. In a 4 part series i have tried to revisit some of these basics that we have lost with time and experience.

The 4 things are Man, Money, Machine and Marketing or as we were taught in B-School Human Resource, Finance, Product(ion) and Marketing.

Its important that you look at them in that order. If you have good people you can make an effective product. If you know your finances you will make it efficiently. When you have a good product it will sell. And then you need marketing to make sure it keeps selling.

As the Indian Management Ethos says “If you can mange your man money and machine will follow.” So here’s the first part of the series.

part 2 : Money

Part 3 : Machine

Part 4: Marketing

PS: If you think i am wrong at times please share your knowledge/opinion in the comments. I have never been to a B-School so this is kind of a learning for me as well.

pic credit

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         About the author - Naman is a freelancer, a blogger and helps startups with social media marketing and beta testing.

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