Comments on: 3 Idiots to be released on YouTube – Winds of Change? Or PR Exercise? [Updated]

By: Cube Buster

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By: Denny Vannah

Denny Vannah — Wed, 10 Feb 2010 00:04:01 +0000

interesting site. there should be a bit more such good articles available?

By: Hiren Shah

Hiren Shah — Wed, 30 Dec 2009 11:01:58 +0000

I saw 3 idiots yesterday.It is excellent and Hirani must be complimented for brining about the limitations of the Indian education system in a very interesting manner. One of the main themes of the movie according to me is “follow your heart” Only problem is that in movies, they are not always able to show all aspects of the problem. For instance, many people come to know what is their cup of tea(enjoy doing) only after they start working(In work, we have the possibility of discovering ourselves) and for many, it is too late by then as India does not have structured career trasnsition. “All is well” is not really so in real life. I have twenty one published articles on the subject which are on my blog- Make your passion your profession which also has quotes on the subject from bollywood, cricket, management and other personalities in the quotable quotes section. Other comments on this blog talk about innovative marketing. Maybe this could be one of them

By: Jagtesh Chadha

Jagtesh Chadha — Tue, 29 Dec 2009 06:03:18 +0000

C’mon, many people in India user unlimited broadband internet connections. They can certainly download the movie. The slowest of the slowest connection today offers 256 kbps. It takes 8 hrs to download a ~700MB movie on that. That’s a single night.

If you’re one of the still many users using 2 mbps, with nights unlimited, the same feat can be achieved in only 1 hr. I mean, how good is that?!

But owning to the fact that the movie is 3 hours, it would be twice the size and close to ~1500 MB. The 256 kbps users would have to wait much longer to download. They’re basically f**ed. Can’t help it, that’s evolution. If game developers developed for the lowest graphics cards in the market, we wouldn’t have had Far Cry’s, Crysis’s and Doom3s to play.

So chill man.

By: Rajat

Rajat — Mon, 28 Dec 2009 02:44:37 +0000

I also agree with you AP.Also from youtube there will be an added advantage of people who would watch the movie again and again over the years, this would draw a regular flow of income for the producers if they have done a deal like that with youtube (similar to royalty given on books).I think more movies will be launched on youtube or hulu this way.Also this would give them solid marketing in western countries.

By: AP

AP — Fri, 25 Dec 2009 14:30:55 +0000

I think the realse on youtube is mostly to attract new (non indian) audiance. This would make this movie stand out to the internaltional audience. ‘ One of the idiots’ is actually openning up a new market for this movie. People who normaly dont watch bollywood movie would definlty want to give it a try if it becomes a major hit.

By: arvind

arvind — Fri, 25 Dec 2009 08:47:18 +0000

While your concern is genuine, but watching movie in a hall (Big Screen, iMax, 3D, Dolby etc.) does not compare with the experience got on a laptop, home theater (with similar features) etc.

Poor performance of a movies can most often be attributed to bad execution, lack of elemental story, meaninglessness. A good movie, has in history done well both on internet & movie theater taken together.

The film industry is slowly beginning to understand this and my opinion is that it’s a good sign.

By: ashu

ashu — Fri, 25 Dec 2009 08:22:44 +0000

Do they realize , they will land up dissuading people who would want to watch the movie in a theater .
Partnering with Technology is good , but if clubbed with stupid ideas it can lead to an irreparable damage .

By: arun kamath

arun kamath — Fri, 25 Dec 2009 05:54:01 +0000

Just wait for 3 days and you will have high quality, DVD like print on the torrents.

By: Anand Srinivasan

Anand Srinivasan — Thu, 24 Dec 2009 15:45:57 +0000

I see it more as a marketing ploy..Aamir Khan has always been pretty innovative in marketing his movies, and a release over Youtube and the buzz that follows can really boost up the overseas revenues this time..

By: naman

naman — Thu, 24 Dec 2009 06:39:12 +0000

Indeed a PR exercise.

If it is a revolutionary initiative to bring down piracy i would really like to know who is this 4th idiot who suckered them into this.

“Download for a cost” means online transaction, so how do they plan do overcome all sorts of friction involved. Even if i download it 3 months later why not torrent.

I suppose the NRI junta may get a little attracted by this.

Its almost like the DVD business. The only commendable sales comes from Corporate gifting. By the time these gifts are given out the movie is pretty stale.